The Power of Long-Term Focus in SaaS and Professional Services: Lessons from Building (and Selling) my company
Elias Crum Elias Crum

The Power of Long-Term Focus in SaaS and Professional Services: Lessons from Building (and Selling) my company

Having founded and scaled Marketing Guys, a B2B marketing technology agency, I learned firsthand that sustainable success requires a strong long-term focus. It’s what helped us grow, build a loyal customer base, and ultimately led to a successful exit in 2024. In this post, I’ll explore why long-term thinking is often lacking in these industries — and how a strategic, systems-based approach can change that.

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